Training Program
30-Day Digital Marketing Training Program
Beginner to advanced | Practical training | 30 days. Learn every major digital marketing skill with daily practical assignments and a final live project.
About the program
Who this program is for
This 30-day program is designed for beginners, students, job seekers, freelancers and business owners. It covers the major digital marketing skills with daily practical assignments and a final live project.
Training duration
30 days
Daily training
1 hour
Learning method
Hands-on projects & real-world examples
Final goal
Build, launch, measure & optimize a digital marketing campaign
Complete syllabus
30 daily lessons, week by week
Every day is one focused lesson with a practical assignment you complete the same day — no theory-only classes.
Week 1 – Digital Marketing Fundamentals & Website
Day 1
Introduction to Digital Marketing
Digital vs traditional marketing, marketing channels, customer journey and funnels
Practical: Create a digital marketing strategy for one business
Day 2
Digital Marketing Strategy
Target audience, buyer personas, competitors, SMART goals and KPIs
Practical: Create a customer persona and competitor analysis
Day 3
Website Planning
Domains, hosting, WordPress, website structure, UX and landing pages
Practical: Plan a five-page business website
Day 4
Website Development
WordPress, Elementor, responsive layouts, forms and CTAs
Practical: Build a sample landing page
Day 5
SEO Fundamentals
How search engines work, crawling, indexing, ranking and search intent
Practical: Perform a basic website SEO audit
Day 6
Keyword Research
Google Keyword Planner, keyword types, search intent, difficulty and mapping
Practical: Research 30 relevant keywords
Day 7
On-Page SEO
Titles, meta descriptions, headings, URLs, internal links and image optimization
Practical: Optimize one complete service page
Week 2 – Advanced SEO & Social Media
Day 8
Technical SEO
Sitemaps, robots.txt, canonical tags, Core Web Vitals and mobile SEO
Practical: Check technical SEO issues on a website
Day 9
Off-Page SEO
Backlinks, outreach, digital PR and link quality
Practical: Create a safe backlink outreach plan
Day 10
Local SEO
Google Business Profile, local keywords, reviews and citations
Practical: Prepare a local SEO optimization checklist
Day 11
Content Marketing
Content pillars, blogs, storytelling, copywriting and content calendars
Practical: Write an SEO-friendly blog article
Day 12
Social Media Marketing
Facebook, Instagram, LinkedIn, YouTube and platform strategies
Practical: Create a 7-day social media content calendar
Day 13
Instagram Marketing
Professional profiles, Reels, hashtags, insights and engagement
Practical: Design three posts and two Reel concepts
Day 14
Facebook & LinkedIn Marketing
Business pages, organic content, communities and lead generation
Practical: Optimize business profiles and draft posts
Week 3 – Paid Advertising & Analytics
Day 15
Meta Ads Fundamentals
Meta Business Suite, Ads Manager, campaign objectives and ad account structure
Practical: Create a draft Meta campaign
Day 16
Advanced Meta Ads
Audiences, placements, budgets, ABO, CBO, retargeting and creative testing
Practical: Build two ad sets with different audiences
Day 17
Google Ads Fundamentals
Search campaigns, ad groups, keywords, match types and negative keywords
Practical: Create a draft Google Search campaign
Day 18
Advanced Google Ads
Ad assets, bidding, Quality Score, Performance Max and conversion tracking
Practical: Write responsive search ads and a keyword plan
Day 19
Google Analytics 4
Events, conversions/key events, traffic acquisition, engagement and reports
Practical: Explore GA4 demo reports
Day 20
Google Tag Manager & Tracking
Tags, triggers, variables, GA4 events, Meta Pixel and consent basics
Practical: Create a sample measurement plan
Day 21
Campaign Optimization
CTR, CPC, CPM, CPL, CPA, ROAS, A/B testing and budget decisions
Practical: Analyze sample campaign performance
Week 4 – Advanced Channels, AI & Live Project
Day 22
Email Marketing
Email lists, segmentation, campaigns, automation and deliverability
Practical: Create a three-email welcome sequence
Day 23
WhatsApp Marketing & CRM
WhatsApp Business, opt-in messaging, lead management and CRM pipelines
Practical: Design a lead follow-up workflow
Day 24
YouTube & Video Marketing
YouTube SEO, Shorts, video hooks, thumbnails and retention
Practical: Plan and script a short marketing video
Day 25
E-commerce Marketing
Product feeds, shopping ads, product pages, conversion optimization and remarketing
Practical: Create an e-commerce promotion plan
Day 26
AI Tools for Digital Marketing
ChatGPT, Canva AI, prompt writing, content workflows and human review
Practical: Create a week of AI-assisted content
Day 27
Marketing Automation & Reporting
Lead workflows, Looker Studio dashboards and campaign reporting
Practical: Build a sample monthly marketing report
Day 28
Freelancing & Agency Management
Service packages, pricing, proposals, client onboarding and reporting
Practical: Create a digital marketing service proposal
Day 29
Final Live Project
Combine website, SEO, social media, ads and tracking into one campaign
Practical: Prepare and present a complete campaign plan
Day 30
Assessment & Career Preparation
Practical test, portfolio, interviews, case studies and client presentation
Practical: Submit final project and portfolio
Tools
Tools students will learn
Google Ads
Paid advertising
Meta Ads
Facebook & Instagram
Canva
Creative design
ChatGPT
AI-assisted marketing
Final practical project
Students will create a digital marketing strategy for a real or sample business, including:
- A landing page for the chosen business
- Keyword research and SEO optimization
- Social media content plan
- Google Ads and Meta Ads campaign drafts
- A tracking plan and performance dashboard
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